SCENARIO #1
ACCEPTED OFFER WITH BUYER WITH REPRESENTATION
SALE PRICE
$500,000​​​
HOME SELLERS ADVANTAGE
1.75% Listing Agent's Fee
$8,750
+​​
Optional Buyer Incentive
2.4% Buyer Agent's Fee
(Paid by buyer, seller or split)
$12,000
​​
= $20,750
Net cost to seller
TRADITIONAL BROKERAGE
3% Listing Agent's Fee
$15,000
+​​
Optional Buyer Incentive
2.4% Buyer Agent's Fee
(Paid by buyer, seller or split)
$12,000
+​​
POSSIBLE ADMIN FEES​
​
= $27,000
MINIMUM net cost to seller
YOU SAVE
$6,250
(And possibly more!)
​
BUYER INCENTIVE
A buyer's incentive is a powerful tool that makes your property stand out in a competitive market by attracting more buyers, encouraging quicker offers, and potentially increasing the sale price. For example, you can offer to cover the buyer's agent fee as an incentive. This approach makes your home more appealing by offsetting buyer costs.
SCENARIO #2
HSA SECURES ACCEPTED OFFER WITH A UNREPRESENTED BUYER
SALE PRICE
$500,000​​​
HOME SELLERS ADVANTAGE
2.5% Listing Agent's Fee
$12,500
+​
$0 BUYER'S AGENT FEE
(Since No Buyer's Agent Involved)​​
​​
= $12,500
Net cost to seller
TRADITIONAL BROKERAGE
6% Typical Market Rate for Brokerage Commission Fees
​​(Listing + Buyer Agent)
​$30,000​​
*Bundles Both Sides Of The Transaction Regardless Of Any Buyer's Agent Involvement
+​​
POSSIBLE ADMIN FEES​​
​
= $30,000
MINIMUM net cost to seller
YOU SAVE
$17,500
(And possibly more!)
​
WHEN THERE IS NO BUYER’S AGENT,
YOU DON’T PAY FOR ONE.
WANT TO
EVEN
SCENARIO #3
IF SELLER CHOOSES TO HOST PRIVATE SHOWINGS & OPEN HOUSES ON THEIR OWN AND A BUYER COMES DIRECT WITHOUT USING AN AGENT WHO THEN SUBMITS AN OFFER, THE SELLER ONLY PAYS 1.5% OF LISTING AGENT FEES!
A SMARTER PATH TO COMPETITIVE OFFERS
When sellers face lower commission obligations, they often have more flexibility in evaluating offers. This can allow buyers to compete more effectively—especially in multiple-offer situations—without simply escalating price.
LOWER TOTAL COMMISSION = MORE FLEXIBILITY IN THE DEAL​​
THAT FLEXIBILITY CAN BE USED TO:
STRENGTHEN PRICE
REDUCE CONCESSIONS
WIN IN COMPETITIVE SITUATIONS