OUR STORY
Home Sellers Advantage is a division of Home Buyers Advantage (HBA), a company that has helped Buyers and Sellers save money through efficient, low-overhead real estate services since 1996. From the beginning, the focus has been on delivering strong representation while eliminating unnecessary costs.
Originally launched as an exclusive Buyer’s Agency, HBA built a reputation for advocacy, incentives, and results. As the market evolved, services expanded to include Sellers, introducing innovative, low-cost listing options that provided full MLS exposure without the traditional commission burden. Programs like Payless for MLS quickly gained traction throughout the Greater Milwaukee Area, redefining what affordable, full-service real estate could look like.
Today, Home Sellers Advantage builds on that proven foundation while raising the bar even higher. Along with flexible, cost-effective listing options, Sellers benefit from built-in legal protection—an added layer of guidance and risk management integrated directly into the process. This combination of experience, efficiency, and legal oversight is what truly sets Home Sellers Advantage apart.
ABOUT
Broker/Owner Randy Rosen
As an Attorney and Realtor, Randy Rosen provides more value to his clients with the decades of experience and knowledge of both fields. The unique combination of these professions create a beneficial niche that provide each customer with insight and legal guidance from start to finish.
FOR ALL YOUR HOME NEEDS
Explore our sister companies for both buyers and sellers, where you’ll find the same business model offering low-cost real estate services without compromising on quality. Our affiliations now extend to title, mortgage providers and licensed contractors offering clients a full menu of home concierge services to help successfully facilitate your real estate transactions.
